Mobile Game App CPI, by Platform
Mobile Ad Performance Benchmarks, US
Geography:
Mobile Apps
Mobile Game App CPI, by Platform
Mobile Game App CPI, by Platform & Category
In-App vs Mobile Web
Mobile Programmatic Ad Spending Share
Mobile Commerce, by OS
Mobile Order Share
Mobile Traffic Share
Mobile Display
Overall Performance Metrics
In-View Rates, by Ad Size
In-View Times, by Ad Size
Mobile Search
Referral Share, by Search Engine
Mobile Paid Search Clicks
Mobile Social
Referral Share, by Social Network
Mobile Video
Overall Performance Metrics
Geography:
US
 
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Mobile Game App Cost per Install (CPI), by Platform, US

TimeframeSep 2017Apr 2018May 2018Jun 2018Sep 2018
Amazon
$2.48
$2.58
$2.74
$2.63
$2.93
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Google Play
$1.97
$1.93
$2.05
$1.90
$2.21
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iOS
$2.32
$2.04
$2.07
$1.93
$2.11
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Source: Chartboost

Note: represents activity on the Chartboost network, broader industry metrics may vary

Methodology: Data is from the Chartboost analysis of install app ads served on mobile games worldwide on the Chartboost network each month, which includes 300,000 games, 900 million active users and over 40 billion monthly game sessions. Ad campaigns are conducted on smartphone and tablet devices on iOS, Google Play and Amazon platforms. Chartboost is a mobile games-only ad platform.