Referral Share, by Social Network
Social Media Marketing Performance Benchmarks, US
Geography:
by Social Network
Referral Share
Geography:
US
 
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Social Referral Share, by Social Network, US

% of total
TimeframeJun 2018Jul 2018Aug 2018Sep 2018Oct 2018
Facebook
45.85%
52.33%
60.60%
58.53%
56.44%
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Pinterest
36.38%
33.29%
27.05%
26.14%
27.28%
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Twitter
9.05%
7.56%
6.86%
9.91%
10.84%
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Tumblr
1.57%
1.22%
1.12%
1.30%
1.52%
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YouTube
2.54%
2.03%
1.66%
1.49%
1.49%
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Instagram
2.20%
1.92%
1.58%
1.55%
1.47%
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Reddit
1.03%
0.66%
0.58%
0.58%
0.52%
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LinkedIn
0.44%
0.44%
0.35%
0.34%
0.22%
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StumbleUpon
0.61%
0.29%
0.00%
0.00%
0.01%
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Other
0.33%
0.26%
0.20%
0.16%
0.21%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.