Search Referral Share, by Search Engine
Search Marketing Performance Benchmarks, US
Geography:
Share, by Search Engine
Search Referrals
Organic Search Visits
by Device
Organic Search Visits
by Format
Paid Search Clicks
Paid Search CPC
Paid Search Spending
Geography:
US
 
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Search Referral Share, by Search Engine, US

% of total
TimeframeQ4 2017Q1 2018Q2 2018Q3 2018Q4 2018
Google
87.9%
88.0%
86.9%
85.7%
86.9%
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Yahoo!
4.1%
4.1%
4.4%
6.3%
6.5%
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Bing
6.9%
6.9%
7.8%
7.0%
5.5%
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DuckDuckGo
0.7%
0.6%
0.7%
0.7%
0.9%
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Other
0.4%
0.4%
0.4%
0.4%
0.3%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.