Search Referral Share, by Search Engine
Search Marketing Performance Benchmarks, South Korea
Share, by Search Engine
Search Referrals
 
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Search Referral Share, by Search Engine, South Korea

% of total
TimeframeQ4 2017Q1 2018Q2 2018Q3 2018Q4 2018
Google
64.1%
60.3%
67.0%
72.4%
78.7%
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Naver
26.7%
28.5%
18.8%
17.2%
16.4%
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Daum
6.5%
8.3%
11.3%
7.5%
1.8%
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Yahoo!
0.7%
0.9%
1.0%
1.1%
1.4%
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Bing
0.8%
0.8%
0.9%
1.0%
1.0%
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Baidu
0.6%
0.4%
0.5%
0.3%
0.4%
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Other
0.6%
0.7%
0.6%
0.6%
0.3%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.