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Mobile Ad Performance Benchmarks, Worldwide
Mobile Apps
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Performance Metrics
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Acquisition Costs & Engagement Rates
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Retention Rates
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Sessions per User
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Click-to-Install Rate
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Cost per Click (CPC)
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Cost per Install (CPI)
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Cost per Mille (CPM)
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Clickthrough Rate (CTR)
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Fraudulent Install Rate
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Retention Rates
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Retention Rates, by Platform
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Fraud Share
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Retention Rates
Mobile Content
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Mobile Content Metrics
Mobile Display
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Overall Performance Metrics
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In-View Rates
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In-View Times
Mobile Search
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Referral Share, by Search Engine
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Mobile Spending Share
Mobile Social
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Referral Share, by Social Network
Mobile Video
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Overall Performance Metrics
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Timeframe