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Video Ad Performance Benchmarks, North America
Overall
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Video Ad Performance Metrics
by Device
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Overall Ad Performance Metrics
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Clickthrough Rates (CTR)
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Completion Rates
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Impression Share
by Device & Country
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Video Ad Completion Rates
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In-View Times
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Played In-View Rates
by Ad Length
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Clickthrough Rates (CTR)
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Completion Rates
by Purchase Method
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Clickthrough Rates (CTR)
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Completion Rates
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Timeframe