Ecommerce Performance Metrics
Retail Ecommerce Performance Benchmarks, Worldwide
Geography:
Overall
Ecommerce Performance Metrics
Metrics, by Device
Add-to-Cart Rates
Average Order Values
Average Page Views
Conversion Rates
Shopping Cart Abandonment Rate
Growth & Share, by Device
Order Growth
Order Share
Social Traffic Share
Traffic Growth
Traffic Share
Metrics, by Vertical
Average Discount Rates
Average Order Values
Average Spend per Visit
Growth & Share, by Vertical
Order Growth
Sales Growth
Social Traffic Share
Traffic Growth
by OS
Add-to-Cart Rates
Average Order Values
Average Page Views
Conversion Rates
by Traffic Source
Average Order Values
Geography:
Worldwide
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Retail Ecommerce Performance Metrics, Worldwide

TimeframeQ1 2020Q2 2020Q3 2020Q4 2020Q1 2021
Sales growth
15.0%
71.0%
N/A
N/A
58.0%
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Order growth
17.0%
56.0%
54.0%
49.0%
46.0%
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Traffic growth
16.0%
26.0%
33.0%
27.0%
27.0%
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Average order value
$87.80
$81.60
$89.29
$93.22
$94.72
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Average spend per visit
$2.59
$3.95
$3.13
$3.82
$3.39
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Average discount rate
21.0%
21.0%
19.0%
21.0%
18.0%
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Social traffic share
8.0%
8.0%
N/A
N/A
9.0%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the April 2021 Salesforce Commerce Cloud report titled "Q1 2021 Shopping Index." Behavioral data from more than 1 billion shoppers (22 billion visits) worldwide interacting with 1,989 sites across 51 countries were analyzed during Q1 2019-Q1 2021. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.

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