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Email Marketing Performance Benchmarks, North America
Overall
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Performance Metrics
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Deliverability Metrics
by Country
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Click Rates
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Click-to-Open Rates
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Open Rates
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Unsubscribe Rates
by Industry
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Bounce Rates
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Total Click Rates
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Total Open Rates
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Unique Click Rates
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Unique Click-to-Open Rate
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Unique Open Rates
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Triggered Bounce Rates
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Triggered Click Rates
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Triggered Open Rates
by Message Type
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Click Rates
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Click-to-Open Rates
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Open Rates
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Send Share
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Timeframe