Email Marketing Performance Benchmarks, North America

Geography:

Overall

Performance Metrics

Deliverability Metrics

by Country

Click Rates

Click-to-Open Rates

Open Rates

Unsubscribe Rates

by Industry

Bounce Rates

Total Click Rates

Total Open Rates

Unique Click Rates

Unique Click-to-Open Rate

Unique Open Rates

Triggered Bounce Rates

Triggered Click Rates

Triggered Open Rates

by Message Type

Click Rates

Click-to-Open Rates

Open Rates

Send Share

Geography:

North America

Email Unique Open Rates, by Subject Line Length, North America

Timeframe